...it's not dark yet, but it's gettin' there...

February 17, 2005

Useless Candy Blogging

Why hasn't Reese's made a peanut butter cup in dark chocolate?

Posted by annika, Feb. 17, 2005 |
Rubric: Pithy and/or Lame Thoughts



Comments

just to mess with you

Posted by: ken on Feb. 17, 2005

Cuz it's poo poo.

Posted by: Spanky on Feb. 17, 2005

DAMN! Shoulda gone to biz school!!

Posted by: Casca on Feb. 17, 2005

Or one with white chocolate? Mmmmm...white chocolate

Posted by: Robbie on Feb. 17, 2005

My guess would be because either 1) the expense doesn't justify the small niche market it'd marginally expand into or 2) dark chocolate does something to peanut butter. But I concur in the wish that they did.

And Robbie, sorry, but white "chocolate" is gross, and not really chocolate, either.

Posted by: Dave J on Feb. 17, 2005

Robbie & Dave,

What rock have you guys been hiding under? Reese's already makes make a white chocolate peanut butter cup.

Posted by: Matt on Feb. 18, 2005

Ooops. Ignore that superfluous and grammatically incorrect "make."

Posted by: Matt on Feb. 18, 2005

Oh, and Annie: If you scroll down to the bottom of that Reese's link I posted, you'll discover that, "Recently, the company introduced popular limited edition items including White Chocolate (now a permanent item), Dark Chocolate, INSIDE OUT and BIG CUP peanut butter cups." See here.

No word on whether they're still in production.

Posted by: Matt on Feb. 18, 2005

Matt, the singular versus plural for a company with a plural or posessive name isn't necessarily grammatically incorrect: just British rather than American forms for collective entities (e.g., "the Administration is" versus "the Government are").

Posted by: Dave J on Feb. 18, 2005

Although using BOTH singular and plural forms at the same time is, of course, as you noted, superfluous.

Moreover, does my saying that white chocolate is disgusting imply that I thought there weren't white chocolate Reese's cups? I wouldn't think so.

Posted by: Dave J on Feb. 18, 2005

"the singular versus plural for a company with a plural or posessive name isn't necessarily grammatically incorrect"

Thanks for the heads-up; I wouldn't have picked up on the Brit angle. However, since I tend toward linguistic descriptivism, and speak American English, I still prefer the plural. (Perhaps we Americans take the concept of corporate personality a bit more seriously than the Brits.)

"does my saying that white chocolate is disgusting imply that I thought there weren't white chocolate Reese's cups?"

No. I inferred it from the fact that you didn't mention that there are white chocolate Reese's cups, which seemed a natural thing to mention at that juncture, if you knew.

Did you know?

Posted by: Matt on Feb. 18, 2005

Dammit. I can't get through a single comment or post today without flubbing at least one thing.

I'm going to take a nap.

Posted by: Matt on Feb. 18, 2005

I think you guys need to get a life.

Posted by: shelly on Feb. 18, 2005

Too late.

Posted by: Matt on Feb. 18, 2005

Folks,

I'm in the business. Trust me, Reese's (Hershey) does make Reese's Dark Chocolate PB Cup.

You'll probably find the product in your favorite convenience store.

I can tell you this--they are available here in the Midwest.

To you marketing aficionados, dark chocolate is the only segment of the the chocolate biz that's experiencing double digit growth.

Can you say brand extension?

Hence, the dark chocolate product.

Posted by: joe on Feb. 19, 2005

that would be yummy! i wonder why, too?? hmmm... i think i'm gonna ask? heee... tk =^.^=

Posted by: maizzy on Feb. 19, 2005

They made it two years ago when they introduced white chocolate. Open your eyes. They were limited edition and by far the best kind out there. Typically they chose to continue the lesser of the two...white chocolate. Yeah, apparently people like Maroon 5, too.

Posted by: jimmy on Aug. 7, 2005