...it's not dark yet, but it's gettin' there...

June 02, 2004

Swimwear Poll Data

Not pool, poll.

i'm pleased to find that The Sacramento Bee is not afraid to tackle the big issues that are foremost on the minds of Californians. Here's some interesting data:

Lands' End catalog and online clothing company recently completed a survey of more than 1,000 women ages 18 and older. One-third wished for a multipurpose suit; two-thirds say they spend their summer doing a lot more than sunbathing.

. . .

[A] swimsuit, unlike a tube of lipstick, is anything but an impulse purchase. A lot of thinking goes into the buying. According to the NPD Group, a market research firm, nearly 70 percent of women make an outing of it.

. . .

[S]even out of 10 women own a two-piece bathing suit, designers recognize the average woman is still a size 14, so teeny-weeny bikinis, while great on the young, aren't as suitable for the young at heart.

. . .

'Believe it or not, one out of five women say they do yardwork or garden in their suits,' Thorson says. 'About 28 percent exercise in them.'

. . .

Venus Swimwear in Florida is 98 percent mail-order and online shopping, Randolph sees interesting demographics on what suits sell from coast to coast.

'East Coast goes more for a midrise, standard bottom; West Coast buyers opt for a retro, low-rise, California surfer-girl bottom.'

. . .

[T]hree out of four women spend less than $50 for a single swimsuit, most on sale. Two out of five expect it to last two years.

Posted by annika, Jun. 2, 2004 |
Rubric: Fash-ism



Comments

A lot of thinking goes into the purchase? Well. Oopsie. I went to Target and bought the first one I saw that wasn't ugly. At least the last statistic sort of applies to me. I think I spent about $35. But I expect that it will last a lot more than two years (pretty much until it no longer fits), as I don't swim often.

Posted by: other Annika on Jun. 2, 2004

Annie, take a break. I think that moving has addled your brain.

Four days of silence and this is what we get? A treatise on swim suits?

Go over to the Capitol and watch the legislature make sausage*. Then tell us what you think.


* "Those who love the law and sausage should watch neither being made."

Chancellor von Hindenberg

Posted by: shelly s, on Jun. 2, 2004

Gone almost a week and you come back with swimsuits? Couldn't you have at least posted a photo? The State Legislator fog is descending upon you!

Posted by: Rich on Jun. 2, 2004

So...where in the valley are you, Annika? :)

Posted by: Chris on Jun. 3, 2004

Shelly S and Rich you guys suck. SHe can write about whatever the fuck she wants. Give her a fuckin' break. If you don't like it don't read. And go troll for pictures somewhere eles ass hat.

Posted by: Mark on Jun. 3, 2004

Shelly, as someone who works for the legislature of a sister state (and who is an incurably pedantic nitpicker), I feel obliged to correct your attribution of the quote about laws and sausages. It was Bismarck, not Hindenburg. Hindenburg, while the last President before Hitler, was also never Chancellor.

The Weimar presidency was largely ceremonial (although not quite as ceremonial as the current German presidency), so Hindenburg would never have had any legislative experience to premise that quote on. Bismarck, OTOH, as Imperial Chancellor and before that Prime Minister of Prussia, was on the floor of the proverbial butcher shop with the knives out for most of his life.

All that said, it's basically true.

Posted by: Dave J on Jun. 3, 2004

Mark, I am most certainly not a troll, and I hope that Annika knows that Shelly and I are joking. Besides, I have all the photos I need. But thanks for sticking up for a fellow blogger.

Posted by: Rich on Jun. 3, 2004

I... need... my... annika... must... have... more... soon.

Posted by: d-rod on Jun. 3, 2004

Just so you all know. I blog naked.

Posted by: Casca on Jun. 3, 2004

Dave's right about the source of the quote; I'm wrong. One should be precise in these matters.

The thought, however, remains the same. No sense in living in a Capitol, if you do not take advantage of the opportunities.

And, none of us would want to see most of the women in that fair city in a bathing suit, so why the Bee choses to write about it is beyond me...

Posted by: shelly s. on Jun. 4, 2004

You're deliberately provoking me, arent you, Shelly? Here's some even more pedantic nitpicking: I may work in a Capitol (building), but I only come close to living here when we're in session. Or did you mean capital (city)? ;-)

Posted by: Dave J on Jun. 4, 2004

Clearly I need to clean up my act. Too many years with no one criticizing my style has made me bloated and careless.

I stand corrected, once again. Living in the Capitol is not what one does, except during the budget sessions (now); the state Capitol is just a building, while the capital is the term that describes the city.

Posted by: shelly s. on Jun. 4, 2004

I get paid to be hypercritical, which is amazing because I'd do it for free. ;-)

Posted by: Dave J on Jun. 4, 2004

Rich I didn't call you a troll, I said you were trolling for pictures. Big difference and it sucks that you're twisting my meaning. I'm not sure how those commments are 'coded' to be 'jokes', but they were ungracious, insensitive and unfunny either way IMO. That shit's not funny man.

Posted by: Mark on Jun. 4, 2004

And don't condescend me with your 'thanks'.

Posted by: Mark on Jun. 4, 2004